The Asian Tour is the official regional sanctioning body for professional golf in Asia. The mission of the Asian Tour is to expand tournament golf so as to substantially enhance the careers of its members, thereby developing and growing golf in Asia while maintaining a commitment to the integrity of the game. The Asian Tours principal role is the sanctioning, management, marketing, technical administration, development and promotion of professional golf tournaments in the region that form the series of events known as the Asian Tour. The Asian Tours core activity is to generate playing opportunities and increase prize money for its members through the sanctioning and, in some cases, ownership of Asian Tour events. Moreover it is the developing and growing golf in Asia while maintaining a commitment to the integrity of the game.